Blurkollective is a Mongolia-born undergarment brand redefining comfort and style for women. The name itself represents “Blurring Your Comfort Zone”, a challenge to break free from the ordinary and predictable. Women often feel forced to choose between looking stylish or feeling comfortable, but Blurkollective makes both possible. Founded by Nohm, a mother of three, housewife, and designer, the brand was born out of her own struggle to find lingerie that balanced beauty with comfort. With Blurkollective, every piece is crafted with care to empower women to embrace their bodies, love themselves, and feel confident in their own skin.

Nohm reached out to us to elevate Blurkollective’s brand representation and scale their e-commerce experience beyond the limitations of subscription-based platforms. The goal was to create a digital presence and system as bold and inclusive as their mission, while preparing the business for long-term growth.

Through this collaboration, we designed Blurkollective’s brand extensions and built a fully customizable and scalable e-commerce platform equipped with Web Management, Client Dashboard, CMS Dashboard, Sales Dashboard, HR Management, Shop Management, Inventory Management, Discount Code Generation, and Payment Systems. This transformation not only solved Blurkollective’s scalability challenges but also streamlined operations and created a seamless shopping experience that reflects the brand’s values of comfort, inclusivity, and care.