Truxtun is the leading resilience company for elite veterans. It transforms the chaos of military-to-civilian transition into a clear and structured rite of passage. Unlike broken systems such as TAP and the VA, Truxtun delivers a full protocol that combines coaching, ceremony, and community. The result is restored clarity, rebuilt identity, and long-term leadership. Truxtun is a disciplined, operator-built tribe where trust is earned, transformation is real, and every step prepares warriors for what comes next.

CJ LoConte, the founder, approached us to reimagine Truxtun’s brand identity and create a comprehensive digital platform that connects directly with veterans at the pivotal moment of transition. The goal was to make the iconic “T” a symbol of trust and an anchor for the next chapter of their lives.

Through this collaboration, we delivered a complete rebrand and a complete website with CRM integrations. Truxtun now has a powerful platform to onboard clients seamlessly while amplifying its mission of resilience and leadership.