© 7k Club

© 7k Club

© 7k Running Club grew from one man’s 7km run into Mongolia’s first running ecosystem, now powered by performance apparel and a scalable e-commerce platform.

© 7k Running Club grew from one man’s 7km run into Mongolia’s first running ecosystem, now powered by performance apparel and a scalable e-commerce platform.

Client

© 7k Running Club

Year

2024

Deliverable

Brand Identity, E-Commerce, UI/UX Design, Creative Direction, Consulting

Project Overview

© 7k Running Club is Mongolia’s pioneering running brand. What began as founder Billy’s personal journey, running 7k a day after quitting his 9–5, transformed into a powerful movement. After 90 days of consistency and results, he joined forces with Inji and Moogii to create a full running ecosystem. Today, © 7k is more than a club. It’s performance apparel, hydration products, and international races.

To scale this vision, the team needed a brand identity that captured their essence across every layer of the ecosystem. They also required a fully scalable e-commerce platform with international payments to launch their first performance apparel collection.

We partnered with © 7k to deliver exactly that. From brand identity to a scalable online platform complete with inventory management, sales dashboards, and delivery tracking systems. With these foundations in place, © 7k is no longer just a running club. It is a rising brand ready to lead in the region and step onto the global stage.

Team

Billy Bat, Creative Director
Billy Purevdorj, Chief Technology Officer
Amina Erdene, Chief Commercial Officer